Category: Digital Marketing

5 ways to make your customers more loyal using technology

As a business owner, there’s no doubt that you want all of your customers to turn into loyal and regular patrons. Unfortunately, business isn’t always that simple, and factors such as price, location, convenience and advertising can all persuade your customers to shop elsewhere. In today’s digital marketplace, there’s more competition than ever, and so

Facebook Organic Reach Has Dropped to 34% Since January 2018

Attempting to make Facebook a more friendly place, full of content shared by friends and family, the social media platform is now offering brands 34% less reach organically. A piece of research carried out by Roisin Linnie, Head of Social at Dublin based digital marketing agency, Wolfgang Digital, found brand pages are now organically reaching

Facebook Announces View Ads as Part of Referendum Integrity Effort in Ireland

Today, Joel Kaplan, Vice President of Global Public Policy at Facebook joined Niamh Sweeney, Head of Public Policy for Facebook Ireland in front of the Oireachtas Joint Committee on Communications, Climate Action and Environment to discuss the Online Advertising and Social Media (Transparency) Bill 2017. In his testimony to the committee, Joel reiterated Facebook’s commitment to transparency